Upon surfing the BBC website, I stumbled on
this beauty. Described as a poll of "more than 100 critics and broadcasters" on the up and coming musical acts of 2006, it informs us of whom the major labels and media will be championing this year.
So, without further ado, dig out your Kappa tracksuit, don the baseball cap and freak out to the sound of 'Plan B', London's answer to Eminem complete with acoustic guitar. If that seems like a contradiction too far, maybe the adolescent rap of American R&B prodigy Chris Brown (awash with" street-credo and upbeat booty-shaking songs") will be more your bag. Should you require something more nostalgic, plump instead for "mainstream croon-rock" as offered by Kubb who are "reinventing Jeff Buckley for the Maroon 5 generation". Delightful.
The more judiscious listener will of course steer well clear, however the list still has its uses. It will act as a blueprint for the hordes of music buyers too lazy or bereft of taste to do any investigative work themselves. And gone is the need to compile a shortlist for this year's Mercury Music Prize, that is already taken care of.
Pre-determined polls like this represent artist promotion beyond reasonable boundaries. They stoop to a new low, even for an industry who have recently force-fed us Bloc Party, Kaiser Chiefs, McFly, Scissor Sisters, Sean Paul, KT Tunstall and The Bravery, all of whom are essentially derivative, third-rate copyists and all of whom appeared on this last previously.
It is horrifying that these interviewees/music industry bigwigs are chiefly responsible for musical output in the UK but sadly it was always thus. Perhaps they have a collective hatred of music but certainly not of money. As the great musical gravy train rumbles on, you can bet that more than a little gravy was spilled on a lot of them when compiling this list.